One of my favorite blogs is Bob Loblaw’s Job Blog (love the arrested development reference) and the guy that writes it is hilarious. Of particular interest is his close following of Snuggie: the blanket with sleeves. All this time, I thought I was the only one who was obsessed with the Snuggie, but it turns out that it has an almost cult-like following.
As if purchasing two Snuggies and two book lights for ONLY$19.95 wasn’t lucrative enough, Ad Age reported that over 4 million Snuggie units have been sold in the past 3 months–making Snuggie one of the few products projecting profitability this year.
As with all things successful, controversy ensues. It turns out that the Snuggie is actually a rip-off of the Slanket. The Slanket comes in a wide variety of colors while Snuggie is only availble in three lame shades, but the main difference: the Slanket retails for a whopping $44.95! The Slanket’s website claims that it originated circa 1998, thus proving that Snuggie ripped off its idea. However, the Snuggie’s ingenious marketing scheme and price make it a virtual no brainer when trying to choose the right fleece blanket with sleeves for you.
And now, there’s apparently a Snuggie Pub Crawl in the works in Chicago. Though the date, time and location of the pub crawl are yet to be announced, 524 people have already registered to attend. The organizers of the event are planning to purchase mass quantities of Snuggies and then make them available for sale on Snuggiepubcrawl.com. Personally, I think that those attending should also wear their free book lights on their heads as they move from pub to pub. Kind of like the lights on coal miners hats. Just to illuminate their paths, obviously.
My strong desire for a Snuggie continues…fingers crossed for Valentine’s day.